E-Learning transforms training Greene King Licensees and their staff

By Matt Furnell, 14/03/2012 9:32 am

Greene King Pub Partners has just launched a whole range of online e-learning modules for their licensees and staff.  The easy to use system allows them access to separate modules, each designed to complement Greene King’s award winning classroom training programme.

The eight e-learning modules are cost effective and easy to use at £15 per person and include Customer Service, Bar management, Food Safety Level 2 and Licensing and Social Responsibility for England and Scotland.  They can be accessed 24/7 meaning licensees have the flexibility around their business.  All staff can access the training and self-train to a qualified, certified level, saving employers’ time and resources.

Speaking about the e-learning launch, managing director for Greene King Pub Partners, Simon Longbottom said, “This style of learning is essential for our licensees who are already time pressured running their own businesses but it is also exactly the right format for many of those working in their pubs.  It’s been identified that those aged between 17 and 30 learn the most using technology.  Providing the courses in this way, with immediate access, is vital to their development and that of the service within our pubs”.

E-Learning is available to all pubs via the Greene King Pub Partners Licensee extranet, PubPartners.net.  Licensees can fund the courses using their central training fund or as an additional cost if they wish to invest more in training.

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Hat Trick for Greene King licensees top in their business

By Matt Furnell, 21/02/2012 8:19 pm

Three Greene King licensees have reached the semi finals of the BII Licensee of the Year awards, 2012. Victoria Steadman who runs the Whitmore Arms in Orsett, Neil Ainsworth of the Argyll in Henley on Thames and Johnny Bramwell, manager of the White Horse, Emmers Green, Reading. All operate Greene King pubs, Victoria and Neil being tenants and Johnny a manager at only 24 and will now go through to the final stage of judging.

Speaking about the news, Simon Longbottom, managing director for Greene King Pub Partners said, “It’s fantastic news that two of our extremely valued licensees have been recognised in this way. To reach this stage alone shows that they have excellent business standards and strive to deliver the very best customer service through a joint effort with their teams. I wish them the very best of luck in the final stage”.

Adding Richard Lewis, managing director for Greene King Local pubs said, “Johnny is one of our youngest managers and reaching this level at such a young age is outstanding. He has a brilliant management style, is able to really engage his team and is extremely well liked by his customers in this very local community pub and we all wish him well throughout the final stage”.

Greene King operates 2,500 managed, leased and tenanted pubs across England, Wales and Scotland and employs circa 20,000 people.

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FISH AND CHIPS AWARD SERVED UP IN OLD ENGLISH INNS

By Matt Furnell, 25/01/2012 9:46 am

Old English Inns up and down the country will be serving up award winning fish and chips from now on after winning the Best Foodservice Outlet Serving Fish and Chips at the National Fish & Chips Awards 2012 this week. 
 
The hotel and restaurant chain’s fish and chips is its biggest selling dish and they expect sales to swell following the recognition.
 
Speaking about their success, managing director for Old English Inns, Jonathan Webster said, “This is a fantastic accolade for us.  Fish and Chips are as much a British Institution as real ale, pubs and country inns are, so now our customers know they’ll get the best fish and chips along with our award winning ales in great pubs and inns up and down the country.  A perfect combination”.
 
Old English Inn’s who have 100 inns throughout England beat off competition from Marston’s pub company who were also finalists in the same category.

Find out more about Old English Inns

Old English Inns Fish and Chips

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Franchise Funding Partner for Greene King Meet and Eat Pubs

By Matt Furnell, 24/01/2012 3:18 pm

 NatWest has become the official funding partner for Greene King Meet & Eat Pub Franchises.

Franchisees looking to take a Meet & Eat franchise can approach NatWest and receive preferential borrowing rates to support the franchise opportunity.

Speaking about the funding partnership, Simon Longbottom, managing director for Greene King Meet & Eat franchises said, “NatWest has been involved with the franchise sector for 30 years so by linking up with them and their franchise fund, franchisees looking at our business opportunities have easier access to secure funding for their plans.

“We’re seeing our Meet & Eat franchise pubs bucking the trend in terms of expected returns and annual income for the pubs. Currently the return on investment is 45% on an expected investment of £100,000 allowing a franchisee to typically expect a projected annual income of £45k per year. So this partnership with NatWest makes real sense in helping us develop the right package for franchisees going forward”.

Mark Scott, NatWest, Director, Franchise Development said, “I have been working closely with Greene King since the launch of the franchise and am pleased to offer Greene King Meet & Eat franchisees the banking services they need to fulfil their ambitions. Every franchisee taking over a Meet & Eat franchise will be supported by a specialist bank manager whose experience in the franchise sector will help them get off to the best possible start”.

Greene King is rolling out Meet & Eat franchises across the country. The NatWest Franchise Fund is endorsed by the British Franchise Association (BFA) and the Greene King Meet & Eat franchise received British Franchise Association accreditation earlier this year.

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Find a Meet & Eat pub near you

By Matt Furnell, 12/12/2011 2:53 pm

Greene King has today launched a new Greene King Meet & Eat website where customers can look up where their nearest Meet & Eat pub is.  The new website, www.greenekingmeetandeat.co.uk can be accessed from a desktop pc as well as a mobile phone.  Whilst on the move consumers can view pubs near them, check out the entertainment, register for offers and also have a look at new Meet & Eat franchise business opportunities too.

Speaking about the new site, managing director for Greene King’s Meet & Eat franchise pubs, Simon Longbottom said, “This website will provide consumers, who are getting to know and love Meet & Eat pubs, where they can locate one.  The menu and offer is consistent across the Meet & Eat estate so they’ll be guaranteed excellent service every time.  As the numbers grow we’ll add more and more pubs onto the site which all have their own individual webpage links”.

The new site features an easy map to view where Meet & Eat pubs can be found with links to the individual pubs showing menus, events and offers.  On accessing each pub, customers can find directions to the pub from where they are.

Greene King Meet & Eat has opened 24 Meet & Eat pubs in England in the last year and will be developing more across the country in the coming months. Meet & Eat franchise opportunities can be found on www.greenekingpubsfranchise.co.uk.

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Innsight for Greene King Pub Partners

Greene King Pub Partners licensees are being kept up to date on all business building activities and opportunities with a new bi-monthly magazine called Innsight.  Launched in both print and as an electronic version, licensees are encouraged to take advantage of the deals and support pulled together by Pub Partners to help them drive their business.

The new Innsight magazine profiles new tools on PubPartners.net to help licensees, offers seasonal promotions and big deals on products and real ales, creates ideas to maximise key events and dates and provides advice from the KnowHow online tool. It aims to focus licensees on what’s available and simplify the ways they can gain access to support and promotions for their retail offer, saving them time and money in the process.

Simon Longbottom, managing director of Greene King Pub Partners said, “We have a wealth of expertise to help licensees grow and develop their businesses and it’s important that we continue to offer them an insight into how they can do this, improving their time management and making things as simple as possible.  Our new publication delivers that in one place, easily and effectively”.

The Innsight magazine is delivered in print and available online for all Pub Partners licensees and is issued on a bi-monthly basis.  This month licensees are encouraged to take advantage of the great product deals and create their own January sales as well profiling their promotions using the correx boards on offer to them.

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93 Years in the Making

Dave Root must be the longest serving drinker of Greene King IPA with an estimated 100,000 pints to his name, so on his 93rd birthday he has been recognised by his local landlord Wayne Evans and brewer Greene King for his fantastic loyalty.

Drinking Greene King IPA in the Royal Oak in Halstead since the tender age of 18 he was presented with an engraved tankard from Greene King so he can enjoy his favourite tipple for a long time to come.

Landlord of the Greene King pub, the Royal Oak, Wayne Evans said, “Dave really is part of the furniture.  He arrives every day and enjoys his favourite brew and we thought his loyalty to the drink and the pub needed to be recognised and to do just that on his birthday.  It’s great to have him as a customer and certainly keeps my cask ales sales up”.

Business development manager for Greene King, Geoff Liyanage said, “Greene King wanted to say a big thanks to Dave for drinking and enjoying our beer and pubs for so many years.  He knows a decent pint when he sees one and a good pub and this was just a way of sending our gratitude”.

Dave who not only received an engraved tankard was also given a few bottles of Greene King IPA to enjoy at home and a pint or two to have in the pub. He said of the presentation, “This is just wonderful, I’m overwhelmed. I never thought you could receive recognition for just enjoying a pint!”.

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NEW MENU COOKED UP FOR MEET & EAT PUBS

Greene King Meet & Eat franchise pubs have had a new menu cooked up for them ready for Christmas and the winter season.  The Meet & Eat franchise pub chain enables franchisees to offer great portions on food and excellent value for money served every day from 12 – 9 pm. 

Speaking about the new menu, managing director for Greene King Meet & Eat pubs, Simon Longbottom said, “Meet & Eat pubs offer fantastic value for customers in bright and modern surroundings.  Our franchisees are able to access this unique menu and deliver it with ease, very quickly.  All dishes are created in our own development kitchens and food is sourced at the best prices through Greene King’s extensive buying power”.

The new brighter looking menu has some exciting seasonal favourites and great offers to complement the existing pub classics and big grills.  Also featured are meal deals everyday including Monday and Tuesday burger and drink or 8oz rump steak and a drink, £4.99; curry and drink Thursday at £4.99 and all day Friday – two classic fish and chips only £6.99.  Sunday offers all day Sunday roast with unlimited veg, gravy and roast potatoes for only £4.99.

 Greene King Meet & Eat has opened 24 franchise pubs in the last year and has three more going on site for full refurbishment in December.  The benefits of the Meet & Eat franchise can be found on www.greenekingpubsfranchise.co.uk.

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GREENE KING PUBS FUEL FANCY DRESS RACERS IN KIMBERLEY

By Matt Furnell, 14/07/2011 9:07 am

Running through the town centre with a decorated pram, stopping for a swift half at each pub along the way, is not the usual way to spend a Sunday afternoon. But for one day each year, the Kimberley Pram Race sees residents of the Nottinghamshire town do just that, all in the name of charity.

Kimberley Pram Race winners The Smurfs by the Greene King stage

On Sunday (10 July) 35 runners took part in the annual tradition to raise money for Help For Heroes.  And to fuel the fancy dress mad dash, five Greene King pubs supplied free Carling for the runners as they raced to the finish line, competing for the title of ‘best dressed pram’.

The race, which raises at least £1000 annually, has been going since 1973 and in recent years has been supported by Greene King, with free beer for the competitors at each of their five pubs along the route, which are The Lord Clyde, The Gate Inn, The Queens Head. The Cricketers Rest, The Nelson and the Railway Inn.

This year Greene King also provided a curtain-sided lorry as a stage for local musicians who entertained the crowds throughout the afternoon.

Event organiser Ian Campbell said the pram race brings the whole of Kimberley together and Greene King’s support is invaluable to the event.

“Without the beer there is no pram race. We appreciate the support of Greene King and the pubs who kindly serve the competitors. It’s an important charity event, with all the money raised coming solely from street collections on the day. This year, all funds raised will go to Help For Heroes.”

 Rick Nicholls, business development manager for Greene King, said: “All the pubs involved get into the spirit of the day and we’re glad to support such a popular event. The pram race is always one of the busiest trading days for pubs in Kimberley, which goes to show what a community event it really is.”

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Greene King Wins Tenant Track Pub Retailer of the Year

Greene King Pub Partners has won the award for Tenant Track Pub Company of the year, it was revealed at the Tenanted Pub Company Summit on Wednesday 28 June. Greene King won the accolade after receiving high scores from 100 of its licensees, as part of research carried out by him! research & consulting.

Five hundred tenants working with the country’s top pub companies were surveyed for their opinions on factors such as advice provided to help tenants grow sales, training, fairness of the contractual agreement, promotions, and website.

Tom Fender, Managing Director of him! research & consulting, presented the key findings from the Tenant Track programme at the recent Tenanted Pub Company Summit, run in association with the Publican’s Morning Advertiser and M&C Report.

The main objective of the Tenant Track research programme is to help members of the industry learn from each other and to identify best in class performance. Tom said: “At the end of the day, ‘a rising tide lifts all ships’ – and if each pub co can improve, the industry will improve. As well as showing the best performers in the industry, the research also demonstrates that there is still plenty more that pub co groups could be doing to support their tenants better.”

Greene King received the highest satisfaction ratings against Scottish & Newcastle, Punch, Admiral and Marston’s. Tom added: “Many congratulations to Greene King who have clearly being doing a lot of work in supporting their tenants to improve their businesses, such as setting up training programmes for licensees and regional business development managers, updating their code of practice with tenants and more.”

Simon Longbotton, managing director of Greene King Pub Partners said: “This is a fantastic result. We’ve been working extremely hard to ensure that out licensees have a successful partnership with us, developing initiatives such as the customer experience surveys, post graduate diploma in multi-site retailing for business development managers and out Business Builder and Know How support packages for our licensees, and we’ll continue to focus on these over the next few months.”

ENDS>> 

About Tenant Track – Each year him! research & consulting speaks to 500 pub tenants of Scottish & Newcastle , Greene King, Punch, Admiral and  Marston’s pubs to get their thoughts and opinions of their Tenant Pub company and the service they provide to the tenants. 

About him! research & consulting – him! has, for 40 years, helped retailers, service businesses and suppliers to understand their customers… and sell more to them.   A consulting firm with an exceptional commitment to research, we have conducted over 15 million moment of truth “conversations”, during shopping, giving robust database confidence and predictive skill.  Our current 120+ blue chip client relationships are based on involvement in one or more of a number of exclusive customer tracking programmes or bespoke research-based consulting, making us experts in shoppers and shopping.

CONTACT

For more information please contact Georgina Wild, Marketing Manager on Georgina.Wild@him.uk.com 020 7611 0404/ 07920 566723

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