Greene King Pub Partners has won the award for Tenant Track Pub Company of the year, it was revealed at the Tenanted Pub Company Summit on Wednesday 28 June. Greene King won the accolade after receiving high scores from 100 of its licensees, as part of research carried out by him! research & consulting.
Five hundred tenants working with the country’s top pub companies were surveyed for their opinions on factors such as advice provided to help tenants grow sales, training, fairness of the contractual agreement, promotions, and website.
Tom Fender, Managing Director of him! research & consulting, presented the key findings from the Tenant Track programme at the recent Tenanted Pub Company Summit, run in association with the Publican’s Morning Advertiser and M&C Report.
The main objective of the Tenant Track research programme is to help members of the industry learn from each other and to identify best in class performance. Tom said: “At the end of the day, ‘a rising tide lifts all ships’ – and if each pub co can improve, the industry will improve. As well as showing the best performers in the industry, the research also demonstrates that there is still plenty more that pub co groups could be doing to support their tenants better.”
Greene King received the highest satisfaction ratings against Scottish & Newcastle, Punch, Admiral and Marston’s. Tom added: “Many congratulations to Greene King who have clearly being doing a lot of work in supporting their tenants to improve their businesses, such as setting up training programmes for licensees and regional business development managers, updating their code of practice with tenants and more.”
Simon Longbotton, managing director of Greene King Pub Partners said: “This is a fantastic result. We’ve been working extremely hard to ensure that out licensees have a successful partnership with us, developing initiatives such as the customer experience surveys, post graduate diploma in multi-site retailing for business development managers and out Business Builder and Know How support packages for our licensees, and we’ll continue to focus on these over the next few months.”
About Tenant Track – Each year him! research & consulting speaks to 500 pub tenants of Scottish & Newcastle , Greene King, Punch, Admiral and Marston’s pubs to get their thoughts and opinions of their Tenant Pub company and the service they provide to the tenants.
About him! research & consulting – him! has, for 40 years, helped retailers, service businesses and suppliers to understand their customers… and sell more to them. A consulting firm with an exceptional commitment to research, we have conducted over 15 million moment of truth “conversations”, during shopping, giving robust database confidence and predictive skill. Our current 120+ blue chip client relationships are based on involvement in one or more of a number of exclusive customer tracking programmes or bespoke research-based consulting, making us experts in shoppers and shopping.
For more information please contact Georgina Wild, Marketing Manager on Georgina.Wild@him.uk.com 020 7611 0404/ 07920 566723