Classic Tales from Abbot Ale – on Friday night TV
Capitalising on the resurgence of cask beer, one of the country’s most loved beers, Abbot Ale, will be featured on the nation’s TV screens from the end of this week.
Abbot Ale will be sponsoring Friday nights on Dave (9pm – 11.40pm) and Dave Ja Vu (10pm – 12.40pm) as part of a brand campaign that reminds drinkers just how great Abbot is – at the same time as prompting enticing thoughts of excellent tale-telling and great laughs down at the pub.
The campaign, ‘Classic Tales from a Classic Ale’ features the mighty Brian Blessed in the famous Hawley Arms, Camden with a pint of Abbot, telling time-honoured jokes in his unique, larger-than-life way. A contagious and massive eruption of laughter completes each scene, sealing the association between the beer, the pub and having a terrific time.
The TV campaign raises the profile of Abbot in particular and cask beer in general, at a time when cask is already enjoying a renaissance, outperforming other draught beers and helping to draw people into the pub.
Fiona Hope, marketing director at Greene King Brewing Company, said: “Abbot is the most popular premium cask beer in London and among the top two nationwide. It is a real beer lover’s beer – a true classic that appeals to people of discerning tastes, people who will thoroughly appreciate Brian’s story-telling performance. The TV campaign will reach over a million 35-54 year old ABC1 men over 10 times. We have solid evidence of how this helps drive sales.”
Beer lovers will be able to obtain their own special glass Abbot tankard, like the one featured with Brian via a collector scheme in local pubs across the country.
The highly sought-after Abbot Ale Reserve will return in November and will be available until December. It will also be participating in the tankard promotion.
To find out more about stocking Abbot Ale or about the Tankard promotion, contact Greene King’s Customer Care Team on 0845 850 4545.
Greene King Beers, Greene King Pubs
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abbot ale, brewing beer, dave ja vu, dave tv, Greene King Beers, Greene King Pubs, real ale
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