Greene King licensees can look forward to a new and enhanced package of catering support to help them develop food in their pubs. As part of their customer led retail strategy, Pub Partners has re-launched and enhanced their Food Made Easy training courses alongside a number of refreshed off the shelf food packages.
Food Made Easy is a turn key food solution so that their leased and tenanted licensees ca
n adopt a package which includes catering equipment, ingredients, margin calculator and printed interior and external point of sale, enabling them to offer food easily, whilst gaining the right training to achieve this.
Simon Longbottom, managing director of Greene King Pub Partners said, “This is a one stop shop in terms of food delivery from training to the actual delivery of a menu in the pub. It’s cost effective, simple with low wastage, helping licensees manage their cash flow and ultimately their profitability. It’s all about putting support in place that works, is easy to do and can produce instant results.
We’d like all our pubs to have state of the art kitchens but realistically this isn’t going to happen so it’s important that we can provide those pubs that need it with an up to date solution that meets customer demands enabling licensees to tap into the food market out there”.
The three food solutions include a panini menu, pizza menu and Local Favourites offer with three price points for each providing a margin of up to 70%, ideal for value community style operations. Each package includes exterior corex and interior posters and menus. Licensees are able to distribute up to 5,000 flyers locally and have the capacity to capture data of customers eating at their pubs allowing future communication to be web based. The training is delivered across the country in cluster courses aligned to the menu packages available.
Adding Longbottom said, “By leveraging our managed house buying power we’ve been able to develop Food Made Easy so the lower prices can be passed to our licensees. We’ve also trialled these food solutions and they work. The training and the off the shelf kit provides the licensee with the confidence to offer food where they haven’t before or have just dipped their toe in. It takes away any concerns around investment, training and food hygiene as the package does it all for them”.
Greene King Pub Partners first launched food support six years ago with their Food made Easy online packages and SCOFF menus. The new range and training takes into account the changes in customer tastes and trends and was developed by Greene King’s own licensees for licensees.
PRESS CONTACT: ELAINE BECKETT, PR & COMMUNICATIONS MANAGER, GREENE KING PUB PARTNERS, TEL: 07974 132844