Greene King cyclists come together for challenge of a lifetime
A spirited team of 21 cyclists from Greene King are to take part in a challenge of a lifetime and raise £63,000 for charity in the bargain. The riders will be participating in Stage 3 of the Dallaglio Cycle Slam challenge, hosted by rugby legend Lawrence Dallaglio and in support of Sport Relief and the Dallaglio Foundation.
A spirited team of cyclists from Greene King
Stage 3 starts on 23 February and travels from Stade de France in Paris to Twickenham, clocking up 410 km in the process. Lawrence will begin the challenge himself on Friday 12th February in Rome, when he will depart on a gruelling 1,330 Km cycle up the West coast of Italy, and through to Paris where he will join the Greene King team for the third stage that takes him through to Twickenham. The Cycle Slam will then move on to Wales eventually covering all the Six Nations stadiums during the tournament.
Speaking about the challenge, marketing manager for Greene King IPA (the official beer of England Rugby), Keith Ironside said, “This is a huge opportunity to achieve a great deal of fundraising for these amazing charities. The whole team have been training throughout all the cold weather and are really getting prepared for this fantastic event and getting behind Lawrence, Sport Relief and the Dallaglio Foundation. We’re looking for sponsorship and if anyone would like to help they can donate on www.justgiving.com/team-greene-king. Everything will be gratefully accepted and appreciated”.
Lawrence Dallaglio Cycle Slam Challenge
Lawrence Dallaglio commented, “It’s brilliant to have the support of the team from Greene King. It’s no doubt going to be hard work but the money we’ll raise will make a real and valuable difference to the charities we’re helping”.
The charities who’ll benefit from the fundraising are Cancer Research UK, Leukaemia Research, Debra, Help for Heroes, PRA Benevolent Fund and Sport Relief. The event will be featured through the BBC Sport coverage of the RBS Six Nations and you can follow the riders on twitter and the official website: www.dallagliocycleslam.co.uk
Lawrence and his team of seven core cyclists will leave the Greene King team at Twickenham and go on to Cardiff and the Millennium Stadium clocking up a total of just under 2,900 km in five weeks.
Ends
Press Contact: Elaine Beckett, PR & Comms Manager, Greene King Pub Partners, Tel: 07974 132844
Greene King Beers, Greene King Pubs, Sponsorship
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Lawrence Dallaglio, Lawrence Dallaglio Cycle Slam, pub charity, Sponsorship, Sport Relief
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