Greene King Pub Partners Masterclass

By Matt Furnell, 02/10/2009 3:00 pm

DRIVING FOOD BUSINESS 

OVERVIEW

A one day intensive training course developed and delivered to ensure regional managers are up to date with the latest food trends and expertise to develop food opportunities with their licensees in their pubs.

Delivered by independent food consultants the food masterclass ensured regional managers could advise licensees on: 

  • The mechanics of a meal deal
    • Costing
    • Size
    • Times
    • Market
    • Price
       
  • Identifying your target market
  • Costing an overall menu
  • Developing a food menu
  • Conducting successful competitor analysis
  • Following the latest trends in food

 30 Regional managers attended the training 

Pub Partners continues to focus on employee training to ensure their business support is the best in the industry

The training supports the Food Made Easy package for licensees on Greene King PubPartners.net online extranet for licensees.  This includes: 

  • Menu design options
  • Menu templates
  • Dishes bank
  • Costing and wastage tables
  • Health and Hygiene advice

 Alongside their buying partner, Pelican, Pub Partners are developing more menu packages with food suppliers

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