Renowned multiple licensee Ted Docherty has got another “pizza the action” by taking on his third pub with Greene King Pub Partners under his tailor made concept.
Ted already runs four successful food pubs, two with Greene King and is now launching the Kings Arms in Litton near Bath under the tailor made pizzas and tailor made fish banners.
Speaking about his new venture Ted says, “Our concept works because people have their favourite foods and what tailor made invites them to do is build their own dish just the way they like it, so you choose a pizza base and the rest is up to you. If you want plain cheese and tomato or sausage, squid and pineapple you can have it. The same goes for the fish dishes, choose the fillet, the size and weight, how you want it cooking and away you go. Our fresh counters display the food customers can choose to eat – they make the decisions not a faceless chef”
Ted first brought his tailor made steak and burger concept to the area at the Warwick Arms in Clutton only last year following his success at the Greene King pub, the Percy Arms in Guildford.
Adding he said, “It’s all about satisfying the customer and not keeping to a rigid menu. Customers are being far more adventurous these days and so tailor made enables them to create something different or just enjoy one of their old favourites. The result is, everyone’s happy”.
Operations director for Greene King, Steve Worrall said, “It’s brilliant to be able to work with Ted on another pub. His passion for food and customers makes every venue he opens worth a visit and we’re extremely happy that his new site is from our quality pub estate”.
The Kings Arms opens on Monday 8th June and there’s 50% off every meal for the whole of June.
Press Contact: Elaine Beckett, Public Relations Manager, Greene King Pub Partners, Tel: 07974 132844
Pub Contact: Ted Docherty, Tel: 07748 305052, http://www.tmsteaks.co.uk/