Greene King Pub Partners has enhanced its induction programme further to lay down secure roots with Cellar Management becoming a mandatory subsidised course alongside Greene King’s Go for Growth programme for new licensees before they go into a pub.

Speaking about the compulsory training introduced for all new licensees, director of recruitment and training, Caroline Hollings said, “You wouldn’t let a chef in your kitchen if he couldn’t crack an egg and the same applies for running a pub.  Suggesting that a licensee can enter a pub without understanding the importance of cellar management, beer quality and dispense is tantamount to disaster in this trade.  Part of a pub’s appeal is serving a good quality pint so training is vital and we decided to make it mandatory for all new licensees who are already attending the Go for Growth programme”.

The training is subsidised by Greene King and provided by their cellar trainers within Brewing Company.  The licensees receive a full days training in all aspects of operating a cellar and serving a perfect pint. Mandatory training has already been successfully implemented with Pub Partners Go for Growth, Planning for Success induction programme which focuses on preparing new licensees to take on their pub effectively and help it grow.

Adding, Hollings said, “We’ve seen an improvement in retention of new licensees as a consequence of our Go for Growth training with our retention currently tracking at 89% for licensees in their first year.   Making the cellar training essential too will help licensees make more of their business at the very beginning. This early training along with our Specialist trainers and final interview by an operations director ensures we have the right people in the pubs but most importantly the right start to make their businesses a success”.

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