Brulines Group plc
(“Brulines” or “the Group”)
Partnership with Greene King Pub Partners
Brulines Group plc (AIM:BRU), the market leading provider of real time monitoring systems and data management services for the UK leisure sector, is pleased to announce that it has secured a partnership with Greene King Pub Partners (“Greene King”) to supply the national tenanted pub operator with Brulines’ leading i-draught beer quality and dispense monitoring system.
The partnership with Greene King marks Brulines’ first major order for the i-draught system with the pub operator rolling out i-draught as their primary system in its estate, which numbers 1,400 pubs throughout the UK. Initially, 100 i-draught systems will be installed by the end of 2009, before a more extensive installation programme commences in Q1 2010.
The i-draught system offers pub licensees a vital tool to monitor the quality and yield of beer served. This provides valuable intelligence about their business helping them to improve beer quality and manage wastage and costs on all draught products.
James Dickson, Chief Executive of Brulines said: “It is a great endorsement of the i-draught system that an organisation of the scale and professionalism of Greene King has selected our product to be integrated across their pub estate. The roll out will enable us to work in partnership to tailor the system and ensure the data delivers exactly the information that Greene King and their licensees need to run even more efficiently and deliver enhanced quality.”
The Worppell in Ware has been chosen as an exclusive member of the new Head Brewer’s Club, a collection of Greene King’s hero cask ale pubs.
Following a rigorous selection process, the Worppell was picked by the Bury St Edmunds brewers as worthy of the accolade for its dedication to great cask beer.
Greene King head brewer John Bexon says: “Cask beer is a fresh, natural product, produced with wholesome ingredients. You can’t buy it in the supermarket, it is available only in the pub because it’s fresh. The landlord or landlady finishes off the brewing process in the pub cellar and it is their efforts that determine the quality of beer served to the customer. When served in great condition, cask ale is the best drink in the world and I want to pay tribute to these licensees who do it really well.
“Membership of the Head Brewer’s Club means the guarantee of a great pint and top notch service. The Head Brewer’s plaque of honour will indicate the high standards you can expect. Hearty congratulations to George Ward of the Worppell on his achievement.”
George Ward, a true ambassador for the pub trade and a licensee for over 26 years, says: “We’re very proud to be chosen to join the Head Brewer’s Club. We know our customers love our ale and are very proud that the brewers have also given us their seal of approval.
“There is a real enthusiasm for cask beer, so now is the time to try it if you aren’t already an avid fan”.
Members of the Head Brewer’s Club include an assortment of tenanted and leased pubs from historic country inns to thriving community locals. For more details about the ‘Head Brewer’s Club,’ an insight into a day in the life of a head brewer and details of other member pubs in the area, please visit www.headbrewersclub.co.uk
Greene King Beers, Greene King Pubs, Head Brewers Club
| 
brewing, brewing beer, cask beer, cellar training, Greene King Beers, Greene King Pubs, Head Brewers Club, real ale, worppell ware
Greene King Pub Partners has enhanced its induction programme further to lay down secure roots with Cellar Management becoming a mandatory subsidised course alongside Greene King’s Go for Growth programme for new licensees before they go into a pub.
Speaking about the compulsory training introduced for all new licensees, director of recruitment and training, Caroline Hollings said, “You wouldn’t let a chef in your kitchen if he couldn’t crack an egg and the same applies for running a pub. Suggesting that a licensee can enter a pub without understanding the importance of cellar management, beer quality and dispense is tantamount to disaster in this trade. Part of a pub’s appeal is serving a good quality pint so training is vital and we decided to make it mandatory for all new licensees who are already attending the Go for Growth programme”.
The training is subsidised by Greene King and provided by their cellar trainers within Brewing Company. The licensees receive a full days training in all aspects of operating a cellar and serving a perfect pint. Mandatory training has already been successfully implemented with Pub Partners Go for Growth, Planning for Success induction programme which focuses on preparing new licensees to take on their pub effectively and help it grow.
Adding, Hollings said, “We’ve seen an improvement in retention of new licensees as a consequence of our Go for Growth training with our retention currently tracking at 89% for licensees in their first year. Making the cellar training essential too will help licensees make more of their business at the very beginning. This early training along with our Specialist trainers and final interview by an operations director ensures we have the right people in the pubs but most importantly the right start to make their businesses a success”.
Greene King Pubs, Pub Training
| brewing beer, cellar training, Greene King Beers, Greene King Pubs, lease a pub, pub lease, pub tenancy, real ale, Run a Pub, training
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