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By Matt Furnell, 12/04/2011 1:30 pm

Enjoy the Taste of Suffolk with Greene King

St Edmunds Real Beer & Food Festival at Greene King
Saturday 21st May & Sunday 22nd May
Greene King Brewery Gardens, Bury St Edmunds

The food & drink event of 2010 is back!

If you are interested in quality food and drink and want to sample a true taste of our fantastic region, you will love the “St Edmunds Real Beer & Food Festival”. Now in its second year, the Festival attracted over 4,000 visitors last summer, and organisers at Greene King are expecting even more success this May.

A wide range of top quality local food and drink producers will be joining the Suffolk brewer to promote their wares, offering opportunities to sample as well as to buy.  Among the delights will be locally produced smoked cheese, cured beef, jam, chutney, whisky, cider, premium sausages, seafood, ice cream, fudge – and of course, the finest real ales in the world!

There will also be live music in the gardens, food demonstrations, tutored tastings and beer master classes over the weekend. Families are welcome and we even have activities for the children, so get these dates in the diary!

Stand holders include Jimmy’s Farm, The English Whisky Company, Rodwell Farm homemade cheese, , Powters Newmarket Sausages, the Chilli Company, Yum Yum Tree Fudge, Pinneys Oysters of Orford and many more.

The ‘Festival’, which is being held in the Greene King brewery gardens in Bury St Edmunds takes place on the opening weekend of the Bury St Edmunds Festival, and is open Saturday 21st, 10am-6pm and Sunday 22nd May, 10am-5pm. Tickets are £3 each and are available from the Greene King Visitor Centre on 01284 714297, or from the Apex in Bury St Edmunds. Car parking is available for £2.

Join up to the ‘St Edmunds Beer’ Facebook group (www.facebook.com/stedmunds) for regular updates and announcements. For more information please email realbeerandfoodfestival@greeneking.co.uk.

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By Matt Furnell, 27/10/2010 8:32 am

With tongue firmly in cheek, Greene King IPA is today (22nd October) unveiling a new national marketing campaign, Man Deserves a Proper Pint that celebrates men’s everyday “heroic” deeds.

The £1m campaign recognises how men often feel they deserve to treat themselves for all the “arduous” jobs they do at home. Trapping scary spiders, blowing up the kids’ paddling pool or clearing up dog mess – these tasks are undoubtedly deserving of the richest of rewards: a proper pint of ale, a Greene King IPA.

The ads reinforce Greene King IPA’s credentials as a “proper” pint with real, natural ingredients. The tagline for the adverts, ‘Real beer brewed in Bury St Edmunds since 1799’ reflects the ale’s local ingredients, traditional brewing methods and proud Suffolk heritage.

Dom South, marketing director for Greene King Brewing Company said “The new campaign focuses on modern man and the high regard in which he views his efforts around the house. It’s an amusing take on how even the smallest of mundane tasks can take on Olympic proportions.

“The eye-catching imagery is intended to provoke a self-knowing chuckle among men, but should also cause wry amusement among women, who will no doubt recognise the tendency among men to ‘big up’ the contribution to household chores. It will be great to see the campaign create a bit of banter around who deserves a proper pint and what heroics they have carried out to deserve it!”

The ads will feature in national newspapers and men’s lifestyle magazines. They are due to run for five months and will be seen by 14 million people. An additional campaign will support the England Rugby team sponsorship during autumn internationals at the home of rugby, Twickenham.

Cask ale continues to be the rising star in the drinks market, consistently outperforming the total beer market and Greene King has been supporting this growth with massive investment in the ale category and in its highly popular, award-winning brands. The brewer has Red Tractor accreditation for all its beers, which are brewed using English hops, the finest local barley malted just two miles from the brewery and water from the ancient chalk wells of Bury St Edmunds.

“The Man Deserves a Proper Pint campaign will act as a rallying call for drinkers to head to the pub to enjoy the ultimate proper pint – Greene King IPA of course,” concludes Dom.

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By Matt Furnell, 08/10/2009 2:56 pm

Cambridge United are thrilled to announce Greene King as their new main sponsors and home shirt partners for the next three years in one of the most important sponsorship deals in the club’s history. 

Greene King, which brews in Bury St Edmunds, just 25 miles down the road from the Club has signed a exciting three year contract with the U’s which will see Greene King IPA as the Official Beer of Cambridge United. The Main Stand will become known as the Greene King IPA Stand.

Cambridge United business development manager Gary Atyes told the website, “I’m delighted and proud we have secured Greene King as our new main shirt partners and beer suppliers. It makes for a great match. They are a successful, well regarded local company with great beers and a team of people who are as passionate about quality ale as they are about customer service.

“This association is fantastic news for the U’s: not only will we have great beer on our bars, but we will also be able to work with local pubs to build grass roots support. Both our organisations are an integral part of the local community and the link we have made will be used to benefit U’s supporters and pub customers alike.”

The Bury St Edmunds based brewer is well known in the region for their sponsorship of Ipswich Town, which they took on following its relegation in 1995 and which saw the Club rise up the tables over the years to finish fifth in the Premier League and to compete in Europe the following season.

Greene King’s managing director Justin Adams commented, “We are excited to be backing Cambridge United and look forward to combining our energies to ensure a successful and progressive association. Our organisations and people share the same values, which revolve around bringing pleasure to fans and customers, and importantly our desires to support our local communities. We are relishing the opportunity to work together on some great local activity in the coming years.”

Greene King will be making helping the club to upgrade the bar facilities around the ground to make sure the fans get a great pint of beer at match days.

“We are determined to make this a win for Cambridge United fans and Greene King pub-goers alike,” concludes Justin.