Posts tagged: greene king sponsorship

Hat Trick for Greene King licensees top in their business

By Matt Furnell, 21/02/2012 8:19 pm

Three Greene King licensees have reached the semi finals of the BII Licensee of the Year awards, 2012. Victoria Steadman who runs the Whitmore Arms in Orsett, Neil Ainsworth of the Argyll in Henley on Thames and Johnny Bramwell, manager of the White Horse, Emmers Green, Reading. All operate Greene King pubs, Victoria and Neil being tenants and Johnny a manager at only 24 and will now go through to the final stage of judging.

Speaking about the news, Simon Longbottom, managing director for Greene King Pub Partners said, “It’s fantastic news that two of our extremely valued licensees have been recognised in this way. To reach this stage alone shows that they have excellent business standards and strive to deliver the very best customer service through a joint effort with their teams. I wish them the very best of luck in the final stage”.

Adding Richard Lewis, managing director for Greene King Local pubs said, “Johnny is one of our youngest managers and reaching this level at such a young age is outstanding. He has a brilliant management style, is able to really engage his team and is extremely well liked by his customers in this very local community pub and we all wish him well throughout the final stage”.

Greene King operates 2,500 managed, leased and tenanted pubs across England, Wales and Scotland and employs circa 20,000 people.

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St Edmunds Real Beer & Food Festival at Greene King

By Matt Furnell, 12/04/2011 1:30 pm

Enjoy the Taste of Suffolk with Greene King

St Edmunds Real Beer & Food Festival at Greene King
Saturday 21st May & Sunday 22nd May
Greene King Brewery Gardens, Bury St Edmunds

The food & drink event of 2010 is back!

If you are interested in quality food and drink and want to sample a true taste of our fantastic region, you will love the “St Edmunds Real Beer & Food Festival”. Now in its second year, the Festival attracted over 4,000 visitors last summer, and organisers at Greene King are expecting even more success this May.

A wide range of top quality local food and drink producers will be joining the Suffolk brewer to promote their wares, offering opportunities to sample as well as to buy.  Among the delights will be locally produced smoked cheese, cured beef, jam, chutney, whisky, cider, premium sausages, seafood, ice cream, fudge – and of course, the finest real ales in the world!

There will also be live music in the gardens, food demonstrations, tutored tastings and beer master classes over the weekend. Families are welcome and we even have activities for the children, so get these dates in the diary!

Stand holders include Jimmy’s Farm, The English Whisky Company, Rodwell Farm homemade cheese, , Powters Newmarket Sausages, the Chilli Company, Yum Yum Tree Fudge, Pinneys Oysters of Orford and many more.

The ‘Festival’, which is being held in the Greene King brewery gardens in Bury St Edmunds takes place on the opening weekend of the Bury St Edmunds Festival, and is open Saturday 21st, 10am-6pm and Sunday 22nd May, 10am-5pm. Tickets are £3 each and are available from the Greene King Visitor Centre on 01284 714297, or from the Apex in Bury St Edmunds. Car parking is available for £2.

Join up to the ‘St Edmunds Beer’ Facebook group (www.facebook.com/stedmunds) for regular updates and announcements. For more information please email realbeerandfoodfestival@greeneking.co.uk.

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Victoria calls for ration books, war time medals and memorabilia for its Remembrance Week

By Matt Furnell, 20/10/2009 1:52 pm

The Victoria pub in Thurston is holding a Remembrance week of events from the 2nd to 11th November in aid of Help the Heroes charity.  The pub is keen to see war time memorabilia from locals and customers as well as current serving military personnel and in response they get the chance of a two course meal for just £4.95, as near as the pub could get it to war time prices.

Speaking about the event, licensee David Taylor said, “We’re really looking forward to seeing what people turn up with.  We’re sure to see lots of medals but I can’t wait to see what other things people have saved from the war.  It will also be great to be able to welcome serving military personnel as part of the Remembrance Week”.

Food has been donated or heavily discounted by local suppliers to enable the pub to offer such a great deal and ensure more customers tip and buy raffle tickets, with all the proceeds going in the charity pot.  The week will culminate with a Remembrance Sunday lunch which anyone can enjoy for the same price as long as they bring war time memorabilia.

Adding, David said, “Everyone sacrificed so much in the war and are still doing so now throughout the world and I think bringing people together in common recognition of this and to talk about old times will be a great event for young and old alike, and raising money in the process is all the better”.

Speaking about the event, Craig Renforth, Regional Manager for Greene King, the owners of the pub, said, “David has created a week with a difference which certainly puts this great little pub at the centre of the community, I’m sure it will be a lot of fun, exactly what a pub should do for it’s local area”.

 For more details of the Victoria’s Remembrance Week contact David Taylor on 01359 230951.

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Greene King IPA announces sponsorship of Cambridge United Football Club

By Matt Furnell, 08/10/2009 2:56 pm

Cambridge United are thrilled to announce Greene King as their new main sponsors and home shirt partners for the next three years in one of the most important sponsorship deals in the club’s history. 

Greene King, which brews in Bury St Edmunds, just 25 miles down the road from the Club has signed a exciting three year contract with the U’s which will see Greene King IPA as the Official Beer of Cambridge United. The Main Stand will become known as the Greene King IPA Stand.

Cambridge United business development manager Gary Atyes told the website, “I’m delighted and proud we have secured Greene King as our new main shirt partners and beer suppliers. It makes for a great match. They are a successful, well regarded local company with great beers and a team of people who are as passionate about quality ale as they are about customer service.

“This association is fantastic news for the U’s: not only will we have great beer on our bars, but we will also be able to work with local pubs to build grass roots support. Both our organisations are an integral part of the local community and the link we have made will be used to benefit U’s supporters and pub customers alike.”

The Bury St Edmunds based brewer is well known in the region for their sponsorship of Ipswich Town, which they took on following its relegation in 1995 and which saw the Club rise up the tables over the years to finish fifth in the Premier League and to compete in Europe the following season.

Greene King’s managing director Justin Adams commented, “We are excited to be backing Cambridge United and look forward to combining our energies to ensure a successful and progressive association. Our organisations and people share the same values, which revolve around bringing pleasure to fans and customers, and importantly our desires to support our local communities. We are relishing the opportunity to work together on some great local activity in the coming years.”

Greene King will be making helping the club to upgrade the bar facilities around the ground to make sure the fans get a great pint of beer at match days.

“We are determined to make this a win for Cambridge United fans and Greene King pub-goers alike,” concludes Justin.

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