Cask ale lovers can try their hand at brewing their very own beer with a new free App from Greene King’s Head Brewer’s Club and Pub Partners. Choose a mix of hops, barley, water and yeast, shake it all about and create the perfect pint all on the iPhone or ipod Touch.
Ibrew Application developed for the Head Brewers Club
It also allows fans find a perfect pint too by helping them discover cask ale pubs certified as having excellent cask ale by Greene King’s quality team and Head Brewer, John Bexon. All 336 Head Brewer’s Pub Partners pubs are featured and can be found with the iPhone map by name or county or connected with telephone link.
Speaking about the iBrew App, Commercial Manager for Greene King Pub Partners, Anthony McEvoy said, “This is a unique App allowing a bit of fun with its very own brewing game and providing pub lovers easy access to great cask ale pubs all over the country. The pubs get better publicity than they would from just a standard website and customers can use the iPhone map system to direct themselves straight to the pub of their choice”.
Greene King’s Head Brewer’s Club is an initiative to promote brilliant cask ale pubs and the unique qualities they offer to customers up and down the country. All pubs have been rigorously assessed for their consistent delivery of real ale.
Download the app here http://itunes.apple.com/gb/app/ibrew/id347288864?mt=8
Pictured: Images of the iBrew App screens
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Press Contact: Elaine Beckett, Public Relations Manager, Greene King Pub Partners, Tel: 07974 132844
Greene King Beers, Greene King Pubs, Head Brewers Club
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brewing, brewing beer, cask beer, Greene King Beers, Greene King Pubs, Head Brewers Club, iBrew, Indian Pale Ale, iphone app
The Worppell in Ware has been chosen as an exclusive member of the new Head Brewer’s Club, a collection of Greene King’s hero cask ale pubs.
Following a rigorous selection process, the Worppell was picked by the Bury St Edmunds brewers as worthy of the accolade for its dedication to great cask beer.
Greene King head brewer John Bexon says: “Cask beer is a fresh, natural product, produced with wholesome ingredients. You can’t buy it in the supermarket, it is available only in the pub because it’s fresh. The landlord or landlady finishes off the brewing process in the pub cellar and it is their efforts that determine the quality of beer served to the customer. When served in great condition, cask ale is the best drink in the world and I want to pay tribute to these licensees who do it really well.
“Membership of the Head Brewer’s Club means the guarantee of a great pint and top notch service. The Head Brewer’s plaque of honour will indicate the high standards you can expect. Hearty congratulations to George Ward of the Worppell on his achievement.”
George Ward, a true ambassador for the pub trade and a licensee for over 26 years, says: “We’re very proud to be chosen to join the Head Brewer’s Club. We know our customers love our ale and are very proud that the brewers have also given us their seal of approval.
“There is a real enthusiasm for cask beer, so now is the time to try it if you aren’t already an avid fan”.
Members of the Head Brewer’s Club include an assortment of tenanted and leased pubs from historic country inns to thriving community locals. For more details about the ‘Head Brewer’s Club,’ an insight into a day in the life of a head brewer and details of other member pubs in the area, please visit www.headbrewersclub.co.uk
Greene King Beers, Greene King Pubs, Head Brewers Club
| brewing, brewing beer, cask beer, cellar training, Greene King Beers, Greene King Pubs, Head Brewers Club, real ale, worppell ware
The Junction in Southampton has been chosen as an exclusive member of the new Head Brewer’s Club, a collection of Greene King’s hero cask ale pubs.
Following a rigorous selection process, the Junction was picked by the Bury St Edmunds brewers as worthy of the accolade for its dedication to great cask beer.
Greene King head brewer John Bexon says: “Cask beer is a fresh, natural product, produced with wholesome ingredients. You can’t buy it in the supermarket, it is available only in the pub because it’s fresh. The landlord or landlady finishes off the brewing process in the pub cellar and it is their efforts that determine the quality of beer served to the customer. When served in great condition, cask ale is the best drink in the world and I want to pay tribute to these licensees who do it really well.
“Membership of the Head Brewer’s Club means the guarantee of a great pint and top notch service. The Head Brewer’s plaque of honour will indicate the high standards you can expect. Hearty congratulations to Martin and Dawn of the Junction on their achievement.”
Martin Gentry, licensee of the Junction says: “We’re very proud to be chosen to join the Head Brewer’s Club. We know our customers love our ale and are very proud that the brewers have also given us their seal of approval.
“There is a real enthusiasm for cask beer, so now is the time to try it if you aren’t already an avid fan”.
Members of the Head Brewer’s Club include an assortment of tenanted and leased pubs from historic country inns to thriving community locals. For more details about the ‘Head Brewer’s Club,’ an insight into a day in the life of a head brewer and details of other member pubs in the area, please visit www.headbrewersclub.co.uk
The Brewery Tap in Abingdon has been chosen as an exclusive member of the new Head Brewer’s Club, a collection of Greene King’s hero cask ale pubs.
Following a rigorous selection process, the Brewery Tap was picked by the Bury St Edmunds brewers as worthy of the accolade for its dedication to great cask beer.
Greene King head brewer John Bexon says: “Cask beer is a fresh, natural product, produced with wholesome ingredients. You can’t buy it in the supermarket, it is available only in the pub because it’s fresh. The landlord or landlady finishes off the brewing process in the pub cellar and it is their efforts that determine the quality of beer served to the customer. When served in great condition, cask ale is the best drink in the world and I want to pay tribute to these licensees who do it really well.
“Membership of the Head Brewer’s Club means the guarantee of a great pint and top notch service. The Head Brewer’s plaque of honour will indicate the high standards you can expect. Hearty congratulations Matthew and Jacqueline of the Brewery Tap on their achievement. They have the most extraordinary attention to detail in the presentation and management of cask ales”.
Matthew Heritage licensee of the Brewery Tap says: “We’re very proud to be chosen to join the Head Brewer’s Club. We know our customers love our ale and are very proud that the brewers have also given us their seal of approval.
“There is a real enthusiasm for cask beer, so now is the time to try it if you aren’t already an avid fan”.
Members of the Head Brewer’s Club include an assortment of tenanted and leased pubs from historic country inns to thriving community locals. For more details about the ‘Head Brewer’s Club,’ an insight into a day in the life of a head brewer and details of other member pubs in the area, please visit http://www.headbrewersclub.co.uk/
A selection of Pub Partners pubs have been chosen to be exclusive members of the new Head Brewer’s Club, a collection of Greene King’s hero cask ale pubs.
Following a rigorous selection process, three hundred out of the 1400 strong estate were picked by the Bury St Edmunds brewers as worthy of the accolade for their dedication to great cask beer.
Greene King head brewer John Bexon says: “Cask beer is a fresh, natural product, produced with wholesome ingredients. You can’t buy it in the supermarket, it is available only in the pub because it’s fresh. The landlord or landlady finishes off the brewing process in the pub cellar and it is their efforts that determine the quality of beer served to the customer. When served in great condition, cask ale is the best drink in the world and I want to pay tribute to these licensees who do it really well.
“Membership of the Head Brewer’s Club means the guarantee of a great pint and top notch service. The Head Brewer’s plaque of honour will indicate the high standards you can expect at these pubs. Hearty congratulations to all those that have been chosen and on their achievement”.
David Elliott, managing director for Greene King Pub Partners said, “There is a real enthusiasm for cask beer, so now is the time to try it if you aren’t already an avid fan. We encourage all our pubs to promote and offer quality cask ale and it’s great that these particular pubs have been recognized for their passion and commitment for a great British pint in a Great British pub”.
Members of the Head Brewer’s Club include an assortment of tenanted and leased pubs from historic country inns to thriving community locals. For more details about the ‘Head Brewer’s Club,’ an insight into a day in the life of a head brewer and details of other member pubs in the area, please visit www.headbrewersclub.co.uk.
Media contacts:
For more information or images, please contact Elaine Beckett on 07974 132844
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