Cask ale lovers can try their hand at brewing their very own beer with a new free App from Greene King’s Head Brewer’s Club and Pub Partners. Choose a mix of hops, barley, water and yeast, shake it all about and create the perfect pint all on the iPhone or ipod Touch.
Ibrew Application developed for the Head Brewers Club
It also allows fans find a perfect pint too by helping them discover cask ale pubs certified as having excellent cask ale by Greene King’s quality team and Head Brewer, John Bexon. All 336 Head Brewer’s Pub Partners pubs are featured and can be found with the iPhone map by name or county or connected with telephone link.
Speaking about the iBrew App, Commercial Manager for Greene King Pub Partners, Anthony McEvoy said, “This is a unique App allowing a bit of fun with its very own brewing game and providing pub lovers easy access to great cask ale pubs all over the country. The pubs get better publicity than they would from just a standard website and customers can use the iPhone map system to direct themselves straight to the pub of their choice”.
Greene King’s Head Brewer’s Club is an initiative to promote brilliant cask ale pubs and the unique qualities they offer to customers up and down the country. All pubs have been rigorously assessed for their consistent delivery of real ale.
Download the app here http://itunes.apple.com/gb/app/ibrew/id347288864?mt=8
Pictured: Images of the iBrew App screens
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Press Contact: Elaine Beckett, Public Relations Manager, Greene King Pub Partners, Tel: 07974 132844
Greene King Beers, Greene King Pubs, Head Brewers Club
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brewing, brewing beer, cask beer, Greene King Beers, Greene King Pubs, Head Brewers Club, iBrew, Indian Pale Ale, iphone app
Cambridge United are thrilled to announce Greene King as their new main sponsors and home shirt partners for the next three years in one of the most important sponsorship deals in the club’s history.
Greene King, which brews in Bury St Edmunds, just 25 miles down the road from the Club has signed a exciting three year contract with the U’s which will see Greene King IPA as the Official Beer of Cambridge United. The Main Stand will become known as the Greene King IPA Stand.
Cambridge United business development manager Gary Atyes told the website, “I’m delighted and proud we have secured Greene King as our new main shirt partners and beer suppliers. It makes for a great match. They are a successful, well regarded local company with great beers and a team of people who are as passionate about quality ale as they are about customer service.
“This association is fantastic news for the U’s: not only will we have great beer on our bars, but we will also be able to work with local pubs to build grass roots support. Both our organisations are an integral part of the local community and the link we have made will be used to benefit U’s supporters and pub customers alike.”
The Bury St Edmunds based brewer is well known in the region for their sponsorship of Ipswich Town, which they took on following its relegation in 1995 and which saw the Club rise up the tables over the years to finish fifth in the Premier League and to compete in Europe the following season.
Greene King’s managing director Justin Adams commented, “We are excited to be backing Cambridge United and look forward to combining our energies to ensure a successful and progressive association. Our organisations and people share the same values, which revolve around bringing pleasure to fans and customers, and importantly our desires to support our local communities. We are relishing the opportunity to work together on some great local activity in the coming years.”
Greene King will be making helping the club to upgrade the bar facilities around the ground to make sure the fans get a great pint of beer at match days.
“We are determined to make this a win for Cambridge United fans and Greene King pub-goers alike,” concludes Justin.
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