Running through the town centre with a decorated pram, stopping for a swift half at each pub along the way, is not the usual way to spend a Sunday afternoon. But for one day each year, the Kimberley Pram Race sees residents of the Nottinghamshire town do just that, all in the name of charity.
On Sunday (10 July) 35 runners took part in the annual tradition to raise money for Help For Heroes. And to fuel the fancy dress mad dash, five Greene King pubs supplied free Carling for the runners as they raced to the finish line, competing for the title of ‘best dressed pram’.
The race, which raises at least £1000 annually, has been going since 1973 and in recent years has been supported by Greene King, with free beer for the competitors at each of their five pubs along the route, which are The Lord Clyde, The Gate Inn, The Queens Head. The Cricketers Rest, The Nelson and the Railway Inn.
This year Greene King also provided a curtain-sided lorry as a stage for local musicians who entertained the crowds throughout the afternoon.
Event organiser Ian Campbell said the pram race brings the whole of Kimberley together and Greene King’s support is invaluable to the event.
“Without the beer there is no pram race. We appreciate the support of Greene King and the pubs who kindly serve the competitors. It’s an important charity event, with all the money raised coming solely from street collections on the day. This year, all funds raised will go to Help For Heroes.”
Rick Nicholls, business development manager for Greene King, said: “All the pubs involved get into the spirit of the day and we’re glad to support such a popular event. The pram race is always one of the busiest trading days for pubs in Kimberley, which goes to show what a community event it really is.”