Janet Wallace, landlady of Greene King pub the Fleece in Barkisland, Halifax has become the most recent addition to the company’s flagship Public Housewives campaign. The initiative has been set up to empower more women to take on their own pub and make it a success.
After 24 successful years in the pub industry, and now as one of Greene King’s successful female licensees, Janet was recommended for the campaign by her regional manager. She is keen to impart her advice to women looking to get into the industry.
Speaking about her role in the campaign, Janet said:
“Times have changed and the role of a landlady is no longer just about pulling pints.
It’s about establishing a successful business that appeals to the modern pub customers, such as women and families. I want to get the message out that running a pub isn’t daunting and more women should seriously consider it.
“Now is a great time to do this. Although it’s a difficult time for some in the industry, well run pubs that focus on value for money and fantastic quality are thriving.”
Speaking about the campaign, director of recruitment and training, Caroline Hollings said:
“The changing role of the pub means more women and families are visiting pubs. Female licensees are ideally placed to understand and cater for these new customers by tailoring their pub to suit. Greene King wants to use successful licensees like Janet to inspire women and highlight the fantastic opportunities in the pub industry.
“Running a Greene King pub is a great career choice for enterprising women who are looking to maximise their potential. In an industry which is sometimes seen as male dominated, Greene King is urging women with entrepreneurial flair to consider running their own pub.”
Greene King is calling for any female entrepreneurs who are interested in a career within the pub industry to visit the Public Housewives website: http://www.publichousewives.co.uk
Notes to Editors:
Public Housewives Campaign
For more information on Greene King’s campaign to raise awareness of the opportunities available to female entrepreneurs thinking of running their own pub, please visit: http://www.publichousewives.co.uk