Celebrate the festive season in style

Written by: Pub Partners Team
Date added: Thu, 19/09/2019 - 09:48

Christmas is a time that brings together friends and families.

We have been hosting Christmas events since 1799 giving us plenty of insight into how best to celebrate the festival season.

We know that great food and drink are at the heart of any successful get together and working with Pub Partners will give you the edge at this particularly busy time of year.

It is not too late to plan your Christmas, but time is pressing on now.

In 2018, on average people booked their Christmas dinner earlier in the year than any other and restaurant and pub bookings have risen by 240% in the last five years.

Customers indicated that one of their big priorities during the Christmas and New Year period was to head to a pub for that celebratory meal.

Christmas 2018 saw 23% of pub diners and drinkers do exactly this, underlining just how important food sales are at this time of year.

What’s on the menu

When selecting your food menu, it is worth giving thought to vegan, non-gluten and low-calorie options, as these are a growing trend.

Customers increasingly have an expectation of high-quality pub food, so it is important to make sure your Christmas menu stands out from the crowd and gives them something to positively talk about.

It is also important to remember that this is a prolonged period of time when many people have extended annual leave. Therefore, the Christmas celebrations at your pub should extend far beyond Christmas Day – and that will impact on your stock levels both for food and drink.

Fancy a tipple?

Of course, Christmas isn’t all just about the food and whether your customers are raising a glass on Christmas Eve or seeing in the New Year with Champagne, drink is an important part of the fun.

We can provide you with a hints & tips guide and supporting materials (including a Christmas opening times poster) to make sure you and your customers have the best of times this Christmas.

And to maintain that Festive theme, we have also worked with our suppliers to bring you discounts that will allow you to create your own Christmas Wonderland with decorations.

Experience tells us that Premium spirits, gin, sparkling wines, premium lagers and craft beers will still be popular and offer the biggest opportunities this year along with simple cocktail serves.  

How can Greene King support you?

The Greene King Pub Partners Christmas campaign will be introduced by your BDMs at a series of Area Meetings throughout this month. 

There are some fantastic Big Deal promotions to help you prepare for the Festive Season and we are starting early to give you plenty of time to organise the perfect venue.

There will be further promotions released on 2nd December.

If you’re using our food service, then your Christmas menus should have already been delivered.  If you’d like to order these menus, then please go on GoCreate via www.PubPartners.net 

There are a host of Christmas promotional materials available to order, including:

  • Christmas menu suite: Festive Fayre, Boxing Day, Christmas Day and NYE menus available
  • Booking forms
  • Buffet menus
  • Digital assets
  • Posters
  • Correx boards

From November, there will be a series of guides available covering allergens, spec books and food orders.

Christmas should be a special time for everyone. Make sure you make the most of it this year and maximise your opportunities with Greene King, to make it a very happy Christmas and an exciting and profitable start to the New Year.

Visit: https://www.greeneking-pubs.co.uk/christmas/ to find out more.