Our Showcase Event At The Old Peacock, Leeds
Date added: Wed, 12/04/2017 - 10:00
Last month we hosted our first Showcase Day of 2017 – a recruitment open day with a difference. Unlike our Recruitment Days - which we host at our Bury St Edmunds brewery and the Greene King Beer Café several times a year - the Showcase Day was hosted at one of our pubs in Leeds so attendees could see what running a pub with Greene King is like in practice.
Aimed at pub landlords and businesses in West Yorkshire and other parts of northern UK, we were delighted to welcome potential pub tenants and pub leaseholders to our event.
We chose the Old Peacock in Leeds (opposite Leeds United FC) as our location for the day as this pub represents how innovative the pub sector has become in recent years. In 2013 Greene King and local independent brewer Ossett Brewery teamed up to refurbish the iconic Old Peacock and appeal to a wider range of customers including football fans, families and couples. It’s a great example of how pubs are attracting not only individuals to the trade, but also established businesses looking to diversify their interests and increase revenues.
Our Showcase Day was a great opportunity to discuss the different ways to run a pub with Greene King – pub tenancy, pub leasehold – and to explore the potential of a pub by developing a robust business model. Attendees were able to speak to members of our recruitment team and the local Business Development Managers to discuss their plans for taking on a pub. Many were inspired by the refurbishment of the Old Peacock and how this business model is working successfully for leaseholders Ossett Brewery.
“The Showcase Day was really good and informative. I learnt a lot and enjoyed meeting everyone from Greene King. It’s given me lots to think about and ideas to start putting into action.” Sarah, Showcase Day attendee
As a result of this event we are now working with a number of attendees to identify pub opportunities for them, and help them develop their business plan and ideas for running a pub.
If you can’t wait for our next Recruitment Open Day and want to talk to a member of our team about running a pub with Greene King, give us a call on 0845 607 5330.