Greene King Pub Partners launching new franchise concept, Hive

Greene King Pub Partners has launched a new pub franchise concept, Hive Pubs, a branded community pub model. Hive pubs will be operated by franchisees who have local knowledge and experience of running a pub, bringing their individual know how to the Hive pub to deliver the best customer experience.  Hive pubs first site, the Maldon Grey in Sudbury opened this month following a £200,000 transformation.

Each Hive pub is receiving an internal and external investment up to £300k, incorporating the best-in-class systems and processes to enable the delivery of a consistent and superior level of service.  Franchisees will ideally have some pub experience either from a retailed managed background or running other tenancy or lease pubs.  Ingoing costs are low, at £5,000 with the franchisee receiving a guaranteed annual income as a management fee of £20,000 plus a percentage of weekly sales.  They can also earn bonuses based on business performance and standards audits. Greene King Pub Partners sets up the pub and takes liability for the property and pays all running costs including stock and supplies, marketing, training and ongoing support.

Speaking about the Hive franchise, managing director for Greene King Pub Partners, Wayne Shurvinton said, “We’ve created an exciting partnership where the franchisee can bring their individual know how of the local community to a branded pub concept and deliver the best local experience. 

“This is a new format where the franchisee gets an invested ready to go pub with a lower risk from inception and going forward.  It’s a model where we want our franchisees to feel part of something bigger, with the collaborative relationship with our talented team supporting them and backed by the scale of Greene King”.

Research and insight has ensured that every Hive pub has an innovative range of drinks, a food menu with quality pub classics, year-round outdoor spaces, and regular entertainment from live sport to quizzes, music and events. An online platform will also be created where franchisees can connect and share ideas. 

Greene King Pub Partners has two pub franchise models, Hive, a branded concept and its current unbranded Pub Franchise agreement.  It has ambitions to grow the franchise estate to 100 sites over the next three years. 

To learn more about Pub Franchises with Greene King click here