Prince of Wales

64 Shepherds Lane, Bracknell, Berkshire, RG42 2BT

A GREAT BUSINESS, AT THE HEART OF THE LOCAL COMMUNITY

The Prince of Wales is a fantastic opportunity to run a pub business, that is operating at the heart of its local community. The pub has a sales split of roughly 70/30 in favour of wet sales alongside the Thai food offer, which is proving to be very popular. To be successful at this site, you will need to be able to engage with the locals, build upon this food offer and continue to offer live sport on tv. Internally the pub is well presented and offers two bars and has a spacious feeling. Externally, there is a wonderful garden, with fantastic outdoor seating. Although there is strong competition from other pubs in the area, by building upon the excellent foundations already in place and having a passion for engaging with the local community and excellent standards of service, there is plenty of room for further growth.

Location

Bracknell is a large town and civil parish in Berkshire, the westernmost area within the Greater London Urban Area and the administrative centre of the Borough of Bracknell Forest. It lies eleven miles to the east of Reading and thirty four miles west of central London. Originally a market village and part of the Windsor Great Forest, Bracknell experienced a period of huge growth during the mid-20th Century when it was declared a New Town. Planned at first for a population of 25,000, Bracknell New Town was further expanded in the late 1960s to accommodate a population of 60,000. It is a commercial centre and the UK headquarters for several technology companies. The Prince Of Wales lies to the north of the town centre, in a large residential area. The pub is situated on the busy Shepherds Lane, so passing trade from the locals is guaranteed

Business Information

Annual rent

£31,000

Weekly rent

£596

Entry costs

£25,510

Turnover royalty

n/a

Forecasted Operator Turnover

£343,280

Forecasted Operator Profit (inc machine profit)

£30,168

Forecasted Operator Machine Profit

£20,000

Average Beer & Cider Discount*

£72

Type of Tie

Partial tie: Tied All Beer & All Cider

Agreement

Standard Tenancy Agreement A fixed 5 year term

Entry cost is approximately £25,510.00 which includes Fixtures & Fittings at 25% of estimated valuation, stock, glassware, cutlery, crockery, fuel and cleaning materials, legal, brokers and stocktaking fees, training fees, schedule of condition, working capital and deposit. Please note Fixtures and Fittings are estimated at approximately £29,543. An assisted purchase of F&F may be available with a 25% deposit on change day and weekly re payments to purchase the remaining 75% over an agreed period

Deposit

£7,750

Fixtures & Fittings

£7,385

Legal Admin Fee

£825

Broker Fee

£750

Stocktaking Fee

£150

Working Capital

£7,500

Other Costs

£1,150

Total Entry Costs

£25,510

You will need to estimate the turnover you expect to achieve from the pub, with regard to food and accommodation (if applicable). Barrelage figures are given to assist you with calculations. All figures represent products bought from Greene King only. **Please note trading volumes for year 2020 are for part year trading and reflect the impact of closure during the Covid 19 pandemic**

Year Beer (Brls) Wine & Spirits (Ltrs) Minerals (Ltrs)
2020 101 19 577
2019 215 121 46
2018 231 35 0

This is a two bar site with excellent access to the commercial kitchen. To the rear of the pub there is a fabulous rear garden with lawn and snug seating area. To the front of the pub there is parking for approximately six cars

Trade Bars

2

Trade Dining Areas

1

Trade Kitchens

1

Trade Food Covers

35

Trade Gardens

1

Trade Patio Areas

1

Trade Rooms to Let

0

Meeting Rooms

0

External Child Play Areas

0

Function Rooms

0

Customer Car Park Spaces

6

Current Premises License Opening Hours

Mon-Sat: 11:00 - 23:30
Sun: 12:00 - 23:00

The living accommodation is in good order and has had a new kitchen installed recently.

Private Rooms

8

Lounge

1

Dining Rooms

0

Double Bedrooms

3

Single Bedrooms

0

Bathrooms

1

Toilets

1

Private Kitchens

1

Offices

1

Bedsits

0

BDM Portrait

I am seeking an experienced, community minded operator who could take hold of the site and really build upon the solid foundations created by the existing licensee. The Prince Of Wales has true community spirit and is a great place for local residents to drink, eat, watch live sport and socialise. If you feel you could take this pub to the next level, please contact the recruitment team for further information

Graeme Marley, Business Development Manager

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