Under Offer

Rose & Crown

69 High Street, Ashwell, Baldock, Hertfordshire, SG7 5NP


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Pub overview

A lovely traditional pub with an excellent reputation for quality ales and good food situated in the prosperous village of Ashwell. There is an opportunity for investment here with the right operator.

The Rose & Crown is a beautiful pub set in the centre of the affluent village of Ashwell. Built in the 16th century, the Rose & Crown is the oldest public house in the village, retaining many original features including wooden beams and a large inglenook fireplace. The pub has a high quality reputation for its great ales, good food and friendly atmosphere. There are 3 pubs in the village, the Rose & Crown sits in the centre and has earned it's well established place as the wet led locals pub. The pub has hosted many successful events such as festivals and theatre; there is opportunity to build upon this and potentially look at development in the near future.

Ashwell itself is a destination for tourists and walkers with various attractions such as the springs, church, museum and open countryside. The successful applicants should be owner operators, community focused and willing to embed themselves at the heart of community life with the many local groups in the area. This pub really is the heart of the village!

There are two main trade areas comprising of a homely lounge bar with 28 covers and a dining room with another 30 covers. There is a trade kitchen with separate store room, prep room and wash-up area. Externally there is a large garden which includes children's play equipment, car parking for 15 cars and a covered patio area and outbuildings used for storage. We would be willing to look at small scale development with the new operators to maximise the space, without altering the character.

Trade space
Bars 1
Car park spaces 15
Child play areas 1
Dining rooms 1
Food covers58
Gardens 1
Trade kitchens 1
Patio areas 1

There are 3 double bedrooms, 1 single bedroom, kitchen, bathroom and sitting room.

Private space
Private Rooms7
Single Bedrooms1
Double bedrooms3
Private Kitchen1

Rent information

Annual rent£41,500 per annum
Weekly rent£798.08 per week fixed

£41,500 per annum, £798.08 per week fixed and subject to annual RPI increase, which is capped. Paid weekly by direct debit.
Machine income free of tie.

Entry costs approx £36,800 which includes stock, glassware, crockery, cutlery, fuel and cleaning materials, legal, brokers and stocktaking fees, training fees, schedule of conditions, working capital and deposit (25% of head rent, minimum £6,000). Fixtures & Fittings are to be valued and can be purchased using a assisted purchase.

Deposit£6,000Stocktaking fees£150
Fixtures & fittings£0Working capital£5,000
Other costs£4,150Total entry cost£16,800

Agreement description

Standard Tenancy Agreement
A fixed 5 year term agreement which is contracted out of the Landlord and Tenant Act 1954
•Tie variations available
•Rent set at the start of the agreement, subject to the annual Retail Prices Index (RPI) which is capped
•Flexible pricing options available
•Greene King is responsible for the structure of the building
•Ability to end agreement with 6 months notice at any time with standard notice fee equal to 3 months rent

You will need to estimate the turnover you expect to achieve from the pub, with regard to food and accommodation (if applicable). Barrelage figures are given to assist you with calculations.

Calculators to help you are available on the business planning section of our website.

Trading volumes

YearBeer (Brls)Wine & spirits (Ltrs)Minerals (Ltrs)
Volume notes


Ashwell is a beautiful and affluent village located in north Hertfordshire. The village is close to the towns of Royston, Baldock, Letchworth and Hitchin. Ashwell is only 15 miles from the city of Cambridge and London is only 45 miles away by car. The main railway line that runs from Kings Cross to Cambridge services Ashwell. The parish church of St Mary the Virgin dates almost entirely from the 14th century and is renowned for its ornate church tower which stands at 176 feet.


Trade bar
Car park
Play area
Dining area
Pub garden
Trade kitchen
Trade patio

Current premises licence opening hours

Sunday 10:00 - 00:00 Monday - Thursday 10:00 - 00:30 Friday & Saturday 10:00 - 01:00

Contact Us

Sarah Barron

Business Development Manager

Call the Recruitment team on 01284 714 497

Apply online
“ The Rose and Crown offers a rare opportunity for an experienced operator to grow this already established business located in the historic village of Ashwell. ”