Church Lane, Shinfield, Reading, Berkshire, RG2 9DA
Well kept destination pub that needs to widen its appeal. The prime opportunity for an experienced operator looking for a site to develop.
The Six Bells has been trading as a Hungry Horse pub with Greene King’s managed division. It is a prime site that’s ready to be transformed into a destination food/drink pub. The business is in a great location and has a large road frontage opposite a T-junction and a moment’s drive from the centre of the village. With the M4 directly to the north and the River Lodden forming a natural barrier to the south, The Six Bells is the ideal choice for locals to visit.
The pub is set up to provide a family-friendly food concept and makes the most of its large seating capacity both inside and outside. You could upgrade the style to appeal to more affluent customers in the area, changing the emphasis and using local demographics to guide you.
Getting the food right is key to evolving the pub’s offer – although the premises itself is not large so it could suit a single operator. If you want a simple solution to your food, you could think about using the Greene King Food & Supplies Service where all the ingredients, marketing materials and even the crockery are supplied by us – all you need to do is cook it!
The pub carries the distinct Hungry Horse branding. We’re committed to investing in this business to evolve the branding and help flag up to residents that things have changed.
|Car park spaces||45|
|Child play areas||1|
Private accommodation is compact, but everything is clean and tidy – ready for you to add your own personal touches.
|Annual rent||£57,000 per annum|
|Weekly rent||£1,096.15 per week fixed|
£57,000 per annum, £1,096.15 per week fixed and subject to annual RPI increase, which is capped. Paid weekly by direct debit.
Entry costs approx £66,900 which includes fixtures and fittings, stock, glassware, crockery, cutlery, fuel and cleaning materials, legal, brokers and stocktaking fees, training fees, schedule of condition, working capital and deposit (25% of head rent, minimum £6,000).
|Fixtures & fittings||£40,000||Working capital||£10,000|
|Other costs||£1,000||Total entry cost||£66,900|
Standard Tenancy Agreement
A fixed 5 year term agreement which is contracted out of the Landlord and Tenant Act 1954
• Tie variations available
• Rent set at the start of the agreement, subject to the annual Retail Prices Index (RPI) which is capped
• Flexible pricing options available
• Greene King is responsible for the structure of the building
• Ability to end agreement with 6 months notice at any time with standard notice fee equal to 3 months rent
You will need to estimate the turnover you expect to achieve from the pub, with regard to food and accommodation (if applicable). Barrelage figures are given to assist you with calculations.
Calculators to help you are available on the business planning section of our website.
|Year||Beer (Brls)||Wine & spirits (Ltrs)||Minerals (Ltrs)|
This pub is just outside of Shinfield and most customers would need to drive to reach it. There are over 11,000 residents in the village and it has a significantly higher level of property ownership than the UK average. There are 20% more potential customers coming from managerial and professional social economic groups and the population is also slightly older. Although there are some children and families in the area, widening the appeal to more affluent, older residents would unlock the potential of this business.