Ten Bells

74-78 St Benedicts Street, Norwich, Norfolk, NR2 4AR


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Pub overview

The Ten Bells in Norwich is the former production house for Bullards Gin's and is well known within Norwich for being the place to go for Gin lovers. Due to the success of the brand and the need for larger premises. The Ten Bells is now available and looking for a new operator to capitalise on this ecclectic and bohemian part of Norwich.

The Ten Bells consists of 2 trade areas and a distillery area (to be removed) with the added benefit of an enclosed courtyard and 2, 3 bedroom self contained flats above.
This part of Norwich is famous for its art and crafts in addition to bespoke independant outlets. The site has no trade kitchen although there maybe scope to add one, once the Gin Stillage is removed.
This site would suit an operator that understands the surrounding area and can implement ideas and events to attract the local market.

There is also potential to convert the flats into letting rooms as part fo the pub and Greene King have costs and drawings available for discussion.

*Partial tie available by negotiation*

There are 2 distinct trade areas. The main bar area which is predominately Bar and standing/posing tables and the lower level seating area which currently overlooks the Gin stillage. This stillage will be removed and can be made into additional seating area or a kitchen area (with the correct approvals). There is a rear enclosed courtyard, laid to paving.

Trade space
Bars 1
Dining rooms 1
Food covers40
Patio areas 1

2 large self contained flats with seperate access from the road. These flats have potential to be converted to letting rooms

Private space
Private Rooms16
Single Bedrooms4
Double bedrooms2
Private Kitchen2

Rent information

Annual rent£30,000 per annum
Weekly rent£576.92 per week fixed

£30,000 per annum, £576.92 per week fixed and subject to annual RPI increase, which is capped. Paid weekly by direct debit.
Machine income free of tie.

Entry costs approx £17,650 which includes fixtures and fittings, stock, glassware, crockery, cutlery, fuel and cleaning materials, legal, brokers and stocktaking fees, training fees, schedule of condition, working capital and deposit (25% of head rent, minimum £6,000). *Please note the F+F is still to be valued*

Deposit£6,000Stocktaking fees£150
Fixtures & fittings£0Working capital£5,000
Other costs£5,000Total entry cost£17,650

Agreement description

Flexible 1 Year Foundation Agreement - giving you the ability to build trade and have lower ingoing costs. Flexible terms available by negotiation.

You will need to estimate the turnover you expect to achieve from the pub, with regard to food and accommodation (if applicable). Barrelage figures are given to assist you with calculations.

Calculators to help you are available on the business planning section of our website.

Trading volumes

YearBeer (Brls)Wine & spirits (Ltrs)Minerals (Ltrs)
Volume notes


Norwich is a cathedral city in Norfolk, England. Situated on the River Wensum in East Anglia, it lies approximately 100 miles north-east of London. It is the county town of Norfolk and is considered the capital of East Anglia, with a population of 141,300. From the Middle Ages until the Industrial Revolution, Norwich was the largest city in England after London, and one of the most important.

The City is the most complete medieval City in the UK, including cobbled streets such as Elm Hill, Timber Hill and Tombland, ancient buildings such as St Andrew's Hall, half-timbered houses such as Dragon Hall, The Guildhall and Strangers' Hall, the Art Nouveau of the 1899 Royal Arcade, many medieval lanes and the winding River Wensum that flows through the city centre towards Norwich Castle. The City has two universities, the University of East Anglia and the Norwich University of the Arts, and two cathedrals, Norwich Cathedral and St John the Baptist Cathedral.

Norwich is the only city within a National Park, the Norfolk Broads, and it also holds the largest permanent undercover market in Europe. The urban area of Norwich had a population of 213,166 according to the 2011 Census.

It is one of the UK's most popular tourist destinations, it was voted by The Guardian in 2016 as the "happiest City to work in the UK" and in 2013


Trade bar
Dining area
Trade patio

Current premises licence opening hours

Monday - Thursday - 11:00hrs - 01:00hrs Friday - Saturday - 11:00hrs - 01:30hrs Sunday - 11:00hrs - 00:00hrs

Contact Us

Lee Jarvis

Business Development Manager

Call the Recruitment team on 01284 714 497

Apply online
“ The Ten Bells has long been regarded as the home of Bullards Gin production and enjoys a strong spirits trade. Due to the phenomenal success of the Bullards Gin and the need for a larger premises, this pub is now available and looking for a new operator to capitalise on the previous reputation that the site enjoys. ”