What Makes A Great Pub Location
When deciding to take on a pub, whether that’s tenancy or franchise, choosing the right pub location is probably the most crucial decision you can make. Whilst good beer, friendly staff and a welcoming atmosphere are all important factors; none of it matters if your pub is in the wrong place for you and your vision. So, whether you are looking to launch a cosy community local or a lively high-street bar, we’ll walk you through the five key factors that contribute to location-driven pub success…
Visibility & Curb Appeal
First impressions matter, and for pubs that starts with visibility. A location with street-facing frontage or a prominent corner position naturally draws more attention and attracts footfall. Strong curb appeal, including well maintained exteriors, clean and well-lit surroundings and the potential for clear signage can all make a huge difference in attracting passing trade. Also, outdoor seating (such as a patio or beer garden) not only enhances the look of a pub but provides extra capacity and a relaxed, social atmosphere.
Foot Traffic & Accessibility
A steady flow of people passing by can be the essence of a successful pub, especially in high streets / city centres. Choosing a location with consistent pedestrian traffic – whether from office workers, students, families, shoppers or tourists greatly increases the chances of “spur of the moment” walk ins. Your proximity to public transport is also a key consideration, particularly for those customers who plan to drink alcohol. And additionally, having both a car park (or easily accessible street parking) and ensuring your operation is fully wheelchair accessible can only be further draws to your pub.
Local Demographics
Understanding who your customers are is the key to ensuring your pub’s success. You need to consider the local demographics and who your target audience will be – is it budget-conscious students, the after-work drinks crowd or a family enjoying their weekend? A clear understanding enables you to tailor your offer accordingly. It’s also important to consider income levels; your pricing and concept should feel accessible to locals, whilst still supporting a sustainable business model.
Competition & Complementary Businesses
Being close to other hospitality businesses isn’t necessarily a disadvantage. A location surrounded by bars, restaurants and entertainment spots can attract more foot traffic, especially if people are looking to visit more than one destination of an evening. So, it can really add value, offering natural footfall and you never know, it could offer an opportunity for collaboration opportunities such as shared events or live music nights, etc.
Local Area Outlook
Choosing an area isn’t just about what it’s like now, but also about where it’s headed. A community or area that’s on the rise through housing schemes, redevelopment or regeneration projects can only be a good thing for the long-term growth of your pub. More homes mean more customers! It’s always worth considering areas that are gaining in popularity, not necessarily booming right now, so that you can grow as part of that community
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At Greene King Pub Partners, our team can help every step of the way with this due diligence process, and we’d love to talk you through the areas where we currently have pubs available. Our Business Development Managers have expert local knowledge so they can provide a real insight into the pub AND its surrounding area.
Get in touch today on 01284 843200 or use our Live Chat functionality to discuss further.