Business Planning

For any business - new or established - a clear and well-considered business plan is key to success. This is no different for a pub business. As a Greene King Pub Partner, you’ll benefit from our expertise and support to help your pub business to be a success.

Before giving you the keys to your own pub with Greene King, you will need to complete our application process, which includes preparing a fully detailed and sustainable business plan.

This business plan must be prepared following consideration of independent professional advice, such as legal and financial.
Your plan must include financial forecasts covering estimates of income and expenditure, sensitivity analysis and cash flow analysis for a minimum of 5 years.
In addition, we’ll require you to submit evidence of your independent professional advice by way of a letter from each of your advisors.

As part of the application process, you will receive three months' temporary membership of the British Institute of Innkeeping (the BII), the independent trade body for publicans. This enables you to access the support and advice offered by the BII when considering operating a Greene King pub and preparing your business plan. For help with advisors, the BII also provide access to accredited independent professional advisors for the licensed trade.

Read Our Guides

To make the process of creating a business plan as simple and valuable as possible, we have created several templates and guides which we hope will help you.