What food offering do you need to make a pub a success?
With food trends constantly evolving and diners becoming more discerning about dietary preferences and ingredient transparency, putting together a menu that appeals to everyone can feel like a bit of a juggling act. From sourcing fresh, local produce and sharing calorie content; to catering to vegan diets and keeping up with the latest culinary trends, there’s a lot to think about!
So, what are the secret ingredients to a winning menu and how many of these tasty nuggets have you considered?
Does your demographic and location align with your menu?
Before jumping straight in and crafting a menu consisting of your favourite dishes from far-flung holiday destinations, it is important to fully understand who your customers are. What are the primary age groups your pub attracts? Do you have many young families that frequent your pub? Knowing who your customers are will help you design a menu that resonates with them.
If your pub is located in a university city, consider offering affordable, shareable options. On the other hand, if your customer base comprises a large number of retirees, you might want to focus on home-cooked classics and offer smaller (or half portion) options.
Your menu should also be influenced by the availability of local ingredients. Investigate which ingredients are readily obtainable in your area and design dishes that showcase them. For instance, if your pub is located near the coast, ensure fresh seafood is on the menu. Likewise, a rural pub can take advantage of locally sourced meats. By thoughtfully curating a menu that resounds with your customers and reflects your location, you will encourage locals to return time and again.
Do you offer shareable platters?
Offering a range of shareable plates is a fantastic way to promote social interaction and is a hit with large groups. Alongside much-loved staples like chicken wings and loaded nachos, think about adding some Spanish tapas to your menu - options such as gambas al ajillo, vegetable tortilla or cod fritters can provide an exciting twist. As for dessert, nothing beats sharing churros with rich chocolate dipping sauce.
Do you provide a good selection of dietary inclusive options?
Providing a range of tasty vegetarian and vegan dishes at your pub can help draw in a broader range of customers and show that you’re dedicated to meeting different dietary needs. Considering the preferences of the modern consumer, the chances are that any group booking will include at least one diner who doesn’t eat meat. More inclusive menus can help your business appeal to a broader market including vegans, pescatarians, diners with allergies and those seeking healthier options. This approach not only expands your customer base but also positions your pub as a forward-thinking establishment that prioritises the needs of all diners.
It's important to recognise that modern consumers are increasingly conscientious about their food choices and are looking for places that align with their values. By offering inclusive menus, you can create an inviting atmosphere that welcomes everyone, regardless of their dietary restrictions.
To truly impress your clientele, think outside the box. Embrace global flavours and explore culinary traditions from around the world, incorporating spices and ingredients that add depth and excitement to your dishes. Additionally, utilising seasonal ingredients not only ensures freshness but also allows you to showcase local produce, which can enhance your pub's reputation as a community-focused venue. By thoughtfully creating a menu that highlights these diverse options, you can elevate the dining experience at your pub and encourage a loyal customer base that appreciates your dedication to inclusivity and quality.
Is event-specific food a good idea?
Hosting special events like football screenings, live music or quiz nights is an effective way to draw in crowds and allows you to get creative with your menu. For those football fans who are likely to be on their feet during the match, think about offering hand-held crowd-pleasers like pizzas, sliders, hot dogs, wraps and burgers. When it comes to quiz nights, sharing options like charcuterie boards and antipasto platters provide tasty snacks that everyone can enjoy while showing off their general knowledge. Embrace the chance to design a menu that not only complements the event but leaves a lasting impression on your customers.
Are you talking to your customers?
Being open to feedback from your customers is essential for any thriving business. It not only demonstrates that you value their opinions, but it helps pinpoint areas where improvements can be made. Encourage customers to complete comment cards and surveys, as these tools can provide valuable insights into their overall satisfaction. Furthermore, it’s important to continue researching emerging trends to ensure your menu remains fresh and exciting. The food scene is always changing, so staying ahead of the curve will help you maintain a vibrant and appealing menu that keeps customers coming back for more.
Would the franchise model suit me better?
If you're interested in running a pub with us but would prefer to skip the challenge of designing and perfecting your menu, our franchise business model might suit you better. We provide franchisees with everything they need, including a carefully curated food menu created by our team of expert chefs.
I’m interested in running my own pub - how do I take the next step?
Why not watch our webinars for more information on running a pub with us?
Alternatively, get in touch today at 01284 843200 or send us a message via our contact form.