Rose & Crown
39 High Street, Bulford, Salisbury, Wiltshire, SP4 9DS
AN ATTRACTIVE VILLAGE PUB WITH LETTING ROOMS
The Rose & Crown, Bulford is a great pub with multiple revenue streams. The pub is drink led, where cask ales are an important part of the offer with a traditional pub food menu. The pub also offers the traditional pub sports of darts and pool as well as offering Sky & TNT sports viewing. The site currently trades at a split of 74% drinks, 17% food and 9% accommodation. Ideally the new partner would have experience of operating a traditional wet led pub with food though a strong commercially minded first time operator could be considered. The pub would ideally suit a hard-working couple who could share the front and back of house/kitchen duties. The pub thrives on local custom and a strong relationship with the local military base and its various social groups. A good traditional welcoming partner will be able to balance the demands of these two key customer groups. The pub would benefit from development of the food offer and letting room revenues through an increase in quality and commerciality in terms of marketing/communication.
Bar
Dining areas
Garden
Kitchen
Patio
Location
The Rose & Crown is located in the centre of Bulford (population 5,388), in close proximity to the large military camp on Salisbury Plain just to the north of Amesbury where Stone Henge is located.
Business Information
Annual rent
£26,500
Weekly rent
£510
Entry costs
£23,250
Turnover royalty
n/a
Forecasted Operator Turnover
£404,347
Forecasted Operator Profit (inc machine profit)
£29,049
Forecasted Operator Machine Profit
£3,900
Average Beer & Cider Discount*
£72
Type of Tie
Full tie: Access to Discounted Wines, Spirits & Minerals Price List
Agreement
Standard Tenancy Agreement. A fixed 5 year term. The annual rent shown (£26,500 per annum) takes into consideration a machines supply concession. The annual rent will be £30,000 if you prefer not to have Greene King supply machines to you.
Entry cost is approximately £23,250 which includes Fixtures & Fittings at 25% of estimated valuation, stock, glassware, cutlery, crockery, fuel and cleaning materials, legal, brokers and stocktaking fees, training fees, schedule of condition, working capital and deposit. Please note Fixtures and Fittings are estimated at approximately £25,000. An assisted purchase of F&F may be available with a 25% deposit on change day and weekly re payments to purchase the remaining 75% over an agreed period.
Deposit
£6,625
Fixtures & Fittings
£6,250
Legal Admin Fee
£825
Broker Fee
£750
Stocktaking Fee
£150
Working Capital
£7,500
Other Costs
£1,150
Total Entry Costs
£23,250
You will need to estimate the turnover you expect to achieve from the pub, with regard to food and accommodation (if applicable). Barrelage figures are given to assist you with calculations. All figures represent products bought from Greene King only. **Please note trading volumes for year 2021 are for part year trading and reflect the impact of closure during the Covid 19 pandemic**
| Year | Beer (Brls) | Wine & Spirits (Ltrs) | Minerals (Ltrs) |
|---|---|---|---|
| 2023 | 176 | 2 | 191 |
| 2022 | 122 | 0 | 0 |
| 2021 | 114 | 0 | 0 |
The Rose & Crown is an attractive detached property in the centre of Bulford. The pub has ample car parking and outbuildings for storage as well as a large beer garden which is laid to lawn to the side. Internally there is a large traditional bar and separate dining area serviced by an adequately equipped catering kitchen. There are 4 clean and tidy letting rooms.
Trade Bars
1
Trade Dining Areas
1
Trade Kitchens
1
Trade Food Covers
28
Trade Gardens
1
Trade Patio Areas
1
Trade Rooms to Let
4
Meeting Rooms
0
External Child Play Areas
0
Function Rooms
0
Customer Car Park Spaces
20
Current Premises Licence Opening Hours
Mon-Sat: 09:00-01:00
Sun: 09:00-00:00
The accommodation comprises 2 bedrooms, kitchen, lounge and bathroom.
Private Rooms
5
Lounge
1
Dining Rooms
0
Double Bedrooms
2
Single Bedrooms
0
Bathrooms
1
Toilets
0
Private Kitchens
1
Offices
0
Bedsits
0
I am looking for an experienced or new partner with high standards and a strong commercial approach to running a pub business. Ideally the successful candidate with be familiar with delivering an excellent food and drink proposition that reflects the demand of the local market. Great hospitality must be at the heart of the business plan and the partner must be able to communicate and promote their offer well using appropriate media to maximise footfall and turnover.
Barrie Aspinall, Business Development Manager
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