Greene King Pub Partners Reaches New Hive Pubs Milestone

Greene King Pub Partners, the leased, tenanted and franchise business unit of Greene King, has reached another milestone in the rollout of its Hive Pubs concept.

As part of the development and growth of Hive Pubs, a set of new menus have been created enabling Hive Pub franchisees to further grow their businesses.

The new menus mark a significant step in the development of the Hive Pubs concept, as the offer is tailored based on the nuances of the customers and communities they serve.

The majority of Hive Pubs will now offer a ‘core’ menu of pub classics and favourites alongside exciting new dishes from various categories including small plates, tacos, flatbreads and a Katsu curry.

Those Hive Pubs with a smaller food focus will provide a more simplified menu centred on pub classics, enabling franchisees to focus on delivering a smaller selection of dishes with precision and excellence.

For franchisees seeking to provide a more significant food offer, an extended menu is now also available which includes premium dishes such as risotto, lamb shank and an Eton Mess Sundae.

In addition to the revised menus, seasonal specials will also be incorporated into the Hive Pubs food offer for the first time, whereby franchisees will be enabled to select their own specials enabling them to add unique flair to their menus.

One common feature across all the new Hive Pubs menus is the introduction of a signature ‘Hot Honey’ used in a range of dishes such as a ‘Hot Honey’ burger. Synonymous with Hive Pubs, customers are signposted to dishes that include ‘Hot Honey’ via a little bumble bee sign.

As part of the new menus and product range, new deals and promotions have been incorporated into the Hive Pubs offer including 2-4-1 burgers on Tuesdays, Pizza and Moretti Wednesdays and a steak dinner for two offer on Thursdays.

Curated by the Hive Pubs operations and marketing teams in conjunction with the Greene King food team, the new Hive Pub menus have been designed to increase customer satisfaction and drive revenue growth for franchisees and their pub businesses.

Dan Robinson, Managing Director of Greene King Pub Partners, said:

“These new menus are an exciting and important step in the development of Hive Pubs and our franchise offer as a whole.

“The menus and enticing promotions will appeal to customers, enabling our franchisees to grow their revenues. Seasonal specials also mean franchisees can showcase their creativity and get innovative with their menus.

“Already our franchisees are seeing the impact of the new menus, with like-for-like sales and spend per head all increasing since their introduction.”